MEGATREND International Expert Consortium Limited London is a consulting and educational organization established in 1980. The educational institution Megаtrend developed from it. Megаtrend Business School in Belgrade was the first institution set up in 1989. All other institutions which nowadays form John Naisbitt University developed from the School. In 1991, Megаtrend Business School, in cooperation with the Technical Faculty in Bor, initiated a project of organizing postgraduate studies in management. The project, a pioneering one in this part of Europe, was financed by Tempus Fund of the European Union, intended for development of business education. The achieved success encouraged further expansion of Megatrend business education. Former system of education lacked institutions which would provide similar kind of knowledge, therefore, the establishment of new faculties aroused enthusiasm.

In February 1997, Megаtrend Business School signed a contract with L’Ecole Superieure de Commerce in Grenoble, France, which enabled direct transfer of students from all the institutions of our university to the School in France, the exchange of students during studies, as well as continuing education in master and doctoral studies. Similar contracts have been signed with Seconda Universita Degli Studi di Napoli, Berlin University of Applied Sciences, Yanbian University of Science and Technology in China, Bournemouth University in the UK, Ecole de Management in Grenoble, European School of Business in Rome, Graduate School of Economics of National University in Donecku (Ukraine) and Academy “Elit“ in Moscow. In autumn 1999, Megаtrend University became a full member of global university network NEWS (North-East-West-South), whose members are from all over the world. Furthermore, all the institutions of Megаtrend University are members of EAMSA (Euro-Asia Management Studies Association), the unique world association of management studies.

In January 2003, John Naisbitt University was admitted to the Serbian Association of Universities.

Integral parts of this institution are Virtual John Naisbitt University (MTBU), University Television – TV Metropolis, a library and developed publishing sector of John Naisbitt University.

Success in development of John Naisbitt University was confirmed at the XL Socrates International Award Ceremony in Oxford, held on March 19, 2007. The Rector of John Naisbitt University, prof. Mica Jovanovic, PhD was delivered the prestigious “Socrates International Award” for achievements accomplished in science, education and culture. Decisive factors for members of the EBA (European Business Assembly) and their national committees to decide that prof. Jovanovic was that year’s laureate among several thousand teachers and several hundred European university rectors are the following:

  •  Strong action of the University in improvement of international relations;
  • International recognition of John Naisbitt University diplomas.

The ceremony was held as a part of the regular conference ‘Euro Education’. This conference is a part of the integration project, ‘Oxford Summit of Leaders for Business, Education, Science and Art.

Confirmation of the success of the development of John Naisbitt University and Graduate School of Business Studies came from the American Council for International Educations. In 2004, they invited a representative of the university to Skopje, Macedonia, to present its experience and recommendations in the opening speeches on the future development of higher education in the region – Education Leadership in a Global Society.

Since spring 2015 University carries the name of a prominent scientist JohnNeisbitt.

The Graduate School of Business Studies began to work in the academic 1998/99 according to the decision of the Ministry of Education no. 022-05-193/98-04 and it became part of the educational system of Serbia. By establishing this school, the tendency was to extend and supplement the concept that had already proved itself successful in the work of the Megatrend Business School. Conceived as a faculty that offers a new approach to study economics, the Graduate School of Business Studies uses a ‘vertical’ rather than ‘horizontal’ approach. This means that a student, instead of being familiar with individual disciplines and areas that are important for the business economy, gets an insight into the whole picture, but depending on the level of the organization (company) – from the lowest to the highest level of decision making. The use of this concept brings the advantage of offering integrated study of the matter, rather than partial approach that so far has dominated education.